The needed future of football boots Recently, there has been a brand called Sokito beginning to make some waves in the boot world. While not officially launched yet, the brand promises to make their boots from fully eco-friendly materials. They are also starting a pilot scheme to take old boots and recycle them into new […]
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An Allrounder’s Boot One of the lesser well-known boots of the international boot industry are the boots that Umbro Japan produces exclusively for the Japanese market. Umbro in Japan is actually licensed by a company called Descente so therefore the have freedom over what is created for the Japanese market. Because of this fact, Japan […]
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Brands should give us a choice We’re currently in somewhat of a remake and limited edition paradise at the moment as there always seems to be something new coming every month. The year is almost 5 months in, but we’ve seen tons of releases with even Mizuno getting in on the remake action. But as […]
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A laceless classic While adidas has been using the laceless concept for since 2016, it was not until 2019 that we saw the first attempt at a laceless leather boot. In truth, it seemed like it was something that always had the potential to happen but successfully pulling it off would require some work. While […]
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The King’s Future is here From out of nowhere yesterday, Puma Japan launched the King Mirai. Mirai, which translates to “Future” in Japanese, seems to be filling the space that the Puma One J1 and the Puma Paramexico had left. Both of these models were exclusive to Japan and even now are highly sought after. […]
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The go to option Since the release of last year’s original Tokyo Football grip socks, they have seen a steady rise in popularity. While it would be enough for most brands, especially newer ones, to settle with what they have for the time being, Tokyo Football (TF) have instead sought to make improvements to their […]
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Two steps forward, One step back Over the past year, ASICS has looked to create their own version of elite series models with the launch of the with the launch of their Pro model series. This started with the X Fly Pro, which was a complete overhaul of the X Fly series and offered some […]
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For Keeping their Prices Down As many readers of this blog will know, I have often hammered on about the prices of boots getting too high. Every single year we’re seeing higher and higher prices for even mid-level model boots. But if we focus on this too much, miss some of the success stories as […]
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In terms of Pricing Yesterday, Nike dropped the Mercurial Air Zoom Ultra SE and to no-one’s surprise, it quickly sold out. It was pretty much a guaranteed success given that it was based on a much-hyped concept boot and was limited to 1000 pairs. They will certainly show up on certain sites for resell in […]
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An excellent experience Starting all the way back towards the end of 2009, the Mizuno Wave Ignitus series has amassed a cult following over the years thanks to its take on the power boot. Every model had a unique power zone/control panel set up and even among models that were not as popular, like the […]
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