aglockhart

The Big Three’s lack of innovation is startling This summer has seen a lot of big drops from each brand, from Mizuno’s Neo 3, Neo 3 Beta and Rebula Cup releases to the Big Three’s massive launches in the form of Nike’s Phantom GT, adidas’ X Ghosted to Puma’s Ultra 1.1. It has been a […]

A good solid boot is a good thing With the rise of constant releases, new technology and new gimmicks with each new boot launched, the market makes it seem like everything that drops has to be something out of this world outrageous. While I have definitely been critical in the past of brands releasing stuff […]

The boots for every occasion In a time when there are constant releases, updates and we are all buying new pairs of boots regularly, it seems like there is never a time when we give ourselves a break. The obsession and hype surrounding the latest new thing can cause us not to truly appreciate the […]

Nothing escapes criticism Let’s start with a preface to this article by saying that almost all the boots on this list are great boots. One of them is one of my all time favourite designs. However, nothing exists in a vacuum and nothing should have criticism withheld just because you like the product. With out […]

Increase sales while still making tons of colourways If you have read this blog or talked to me for any amount of time at all, you’ll know how often this blog brings up the fact there is too much product and too many colourways on the marketplace. Even though this is a bone that is […]

The Foundation of ASICS’ Success in Japan The DS Light series and its offshoots like the Acros and the X-Fly are one of the biggest reasons why Asics does so well in the Japanese market. From the outside, these two models, plus the Ultrezza AI, are the dominant models in the brand’s lineup. Although these […]