Decreasing Returns

Why mid-tier boots are poor value for money With the recent release of the X Ghosted series, and the earlier release of the Predator 20 series, adidas seems to have fixed a lot of issues with the mid-tier boot range. Nike seems to finally have a competitor at this level and there are now a […]

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Adidas outdoes Nike again

The new X soleplate puts adi in a great spot Nike was the first company to bring carbon fibre to the mainstream football market with the release of the original Vapor SL and took it a step further with the release of the original Superfly. Although the tech was seen as groundbreaking and seem to […]

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Football boot market in Morocco

A dying business or an untaken opportunity? Today’s article another guest piece, this time written by @elhoussain_tm. When it comes to choosing your next football boots in most European, American as well as some Asian countries, you find yourself with a wide variety of offerings from the big brands like adidas, Nike, Puma, Mizuno, and […]

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Nike FlyEase

Inclusiveness is important Football (or soccer) has been around for years and its popularity only continues to grow. There are a lot of reasons for this, one of the things being the simplicity of the game. The game is normally seen as a great equalizer, because no matter who you are, if you put enough […]

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Adler Reggio Review

Affordable Made in Japan Quality When people think of made in Japan football boots they normally think of Mizuno, or if they don’t think about that they normally think that means that the boots are expensive. While in most cases this is true, even with brands like Yasuda as well, Adler takes a different approach. […]

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Limited Re-establishment

Some boots are better staying off dead One of the more popular things that brands have done in the past few years is for brands to remake or re-release a popular boot of theirs. Adidas has been one of the best brands when it comes to this, with the Three Stripes releasing the boots with […]

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Why leather boots lost their popularity

A series of decisions changed the market Ever since 1998 and the launch of the original Nike Mercurial, synthetic boots have slowly gone from being a small part of the market to becoming the dominant force. This accelerated after 2014 with Nike launching the Magista Obra which led to the rise of knit boots. These […]

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Due Diligence, Nike

Possible reasons why Phantom GT has a horrible fit It figures that after praising Nike for making a boot that is just good, we would start to see issues with that same boot. The Phantom GT not only seems to fit long, but if you get the white colourway the fit in the width is […]

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Mizuno Rebula Cup Japan Review

Mizuno’s DNA produces brilliance once again A few eyebrows were raised when Mizuno launched the Rebula Cup. It wasn’t named with a number like the other boots in the series (Rebula 2, etc.) and the design was quite different, with the internal foam cage replaced by a more external sponge padding to help with the […]

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We deserve better HG plates

The Big Three’s lack of innovation is startling This summer has seen a lot of big drops from each brand, from Mizuno’s Neo 3, Neo 3 Beta and Rebula Cup releases to the Big Three’s massive launches in the form of Nike’s Phantom GT, adidas’ X Ghosted to Puma’s Ultra 1.1. It has been a […]

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