Some Notes Yesterday, my team finished its season, we went undefeated and are getting promoted. So, there is lot to look forward to next season. But for the time being, winter is approaching, In the coming weeks the area where I live will likely see its first snow. We get so much snow that all […]
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Brands are not your friends Brands are not your friends. Brands are not your friends. Brands are not your friends. Brands are not your friends. Brands are not your friends. Brands are not your friends. Brands are not your friends. Brands are not your friends. Brands are not your friends. Brands are not your friends. […]
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How we become ads for Companies This article was inspired a lot by H. Bomberguy’s Video – Woke Brands which can be found here: https://www.youtube.com/watch?v=06yy88tLWlg Warning: NSFW Language In recent years it has become more difficult for brands to reach customers through advertising. Many people these days don’t watch as much TV as previous generations […]
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Useful or useless For the longest time, one of the deciding factors when it came to buying a boot was the weight. This became even more prevalent from the 2000s to the early 2010s. I cannot even count the amount of times in my previous job that I would have a customer refuse to try […]
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The FOMO is real With so many releases and new boots these days, a lot of people are beginning to feel FOMO more often. FOMO or the Fear Of Missing Out, is the phenomenon when you see something that you want or want to be are a part of but are not. Increasingly, this term […]
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There’s several Points to Make There are a lot of good guides out there explaining which stud layouts are best for which surfaces. They all follow the rules that FG is for firm ground and some softer ground, SG is for the muddiest playing surfaces, HG is for some of the hardest ground and AG […]
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Looking back while moving forward In recent years we’ve seen a rise in the amount of small online stores popping up that sell a lot of classic football boots. With this, as well as the popularity of boot collectors on Instagram, there’s been increasing interest with boots from the past 20-odd years. For many of […]
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Hype is good…and bad The modern football boot market seems to be centered around hype these days. If you go onto to Instagram and follow a few boot influencers, you will be inundated with pictures and ads for the latest release. Much of the time, these spaces are dominated by the big three and as […]
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The Best of the V-Series When Puma originally released the V-Speed series before the 2006 World Cup, one could argue that it started two things: the slimming down of speed boots and trying to find the limits of how thin an upper material can before completely losing any durability. Along with the Mercurial Vapor 3, […]
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Mizuno takes the axe to custom orders Mizuno’s Easy Order System for the Morelia II has always been the pinnacle of getting a Morelia. The ability to not only have your name on your boots but to also get a cross-stitch pattern or a short tongue or even your favourite number put on the heel […]
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Lockhart Boot Blog 