Adidas drops the ball with the X Ghost launch To get this started, I want to go out of the way and say that like a lot of people, I am really looking forward to the launch of the X20 Ghosted. Adidas seems to have taken a lot of feedback as well as asking a […]
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The boots for every occasion In a time when there are constant releases, updates and we are all buying new pairs of boots regularly, it seems like there is never a time when we give ourselves a break. The obsession and hype surrounding the latest new thing can cause us not to truly appreciate the […]
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Among the Elite When Mizuno launched the original Morelia Neo 2 Beta it marked the start of a new approach from Mizuno that would push them to compete more in the speed boot race. While the Morelia Neo 2 was a speed boot by all accounts, it never had the tech that other boots in […]
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Nothing escapes criticism Let’s start with a preface to this article by saying that almost all the boots on this list are great boots. One of them is one of my all time favourite designs. However, nothing exists in a vacuum and nothing should have criticism withheld just because you like the product. With out […]
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Increase sales while still making tons of colourways If you have read this blog or talked to me for any amount of time at all, you’ll know how often this blog brings up the fact there is too much product and too many colourways on the marketplace. Even though this is a bone that is […]
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The Foundation of ASICS’ Success in Japan The DS Light series and its offshoots like the Acros and the X-Fly are one of the biggest reasons why Asics does so well in the Japanese market. From the outside, these two models, plus the Ultrezza AI, are the dominant models in the brand’s lineup. Although these […]
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A speed boot with shades of control. The football boot market has greatly changed since the first Morelia Neo was released in 2011. An update in 2016 helped the boot keep pace with rivals but the speed boot category has made massive strides since then. With all of the additions and new pieces of tech […]
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Mizuno looks to build on solid foundations The Runbird seems to be out to get me specifically right now since we now have their third major release in less than a month and a half. An exciting time for sure. The latest release is the newly updated Rebula Cup Japan, which takes inspiration from not […]
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Every Boot brings something to the market In a video game group I’m in on Facebook not too long ago we had a thread talking about redeeming qualities in bad games or interesting features in games we disliked. It gave the idea for this article which will talk about good parts or ideas on boots […]
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Apologies for the lateness on this. I once again teamed up with my good friends over at BOOTHYPE to write about forgotten boots that I still love. Make sure you check it out! Outside of that I am in the middle of testing the Morelia Neo 3 Japan and hopefully Japan will finally get the […]
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