Nike has a uniqueness problem

Not something I thought I’d ever write For many years Nike has been the standard bearer for the boot industry when it comes to having unique product. Although I don’t always have positive things to say about the brand, they always have done a good job when it comes to offering unique experiences for each […]

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A Warning for New Balance

The lack of consistency will hurt the brand Recently, New Balance dropped the Tekela V3. Supposedly an evolution of the Tekela series, it instead seemed to take more cues from the recent adidas Predators rather than the previous generations of the Tekela. While the Furon has taken inspiration from the Mercurial Vapor series, it still […]

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Mizuno Morelia Neo III Japan

A massive update for an important boot The first Morelia Neo was originally released in 2011 and changed expectations on what a speed boot could offer. There were subtle changes made to the boot in 2016 to warrant calling the boot the Neo 2 but it was largely more of the same excellent boot that […]

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USWNT vs USSF

Today we have a longform article from BootWizardBootReviews. I am very pleased to have worked with him on this, though he deserves all of the credit for the hard work on writing this and the research for it. Find his YouTube Channel by clicking here and his Instagram by clicking here. I also highly recommend […]

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Limited Edition Boots are (mostly) pointless

Colour updates don’t make a boot special The past decade in the boot industry has seen more than its fair share of releases. On top of the regular releases, we are seemingly seeing more and more limited edition releases peppered too. There is a good reason for this. Limited product almost always sells product at […]

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Forgotten Weird Boot Releases

Bizarre boots from the past There have been many lists over the last few years looking at some of the weirdest boot releases that have been brought to the market. We always tend to see boots like the Zygo Deztruct or the Serafino 4th Edge, or even boots like the Concave PT+ on such lists. […]

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Blog Update #4

Just a short, quick update. I wrote about my thoughts on modular boots over on BOOTHYPE. Please go give it a read if you haven’t already! Creating a modular football boot Thanks! じゃあね!

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It’s okay

It’s okay to be worried. It’s okay to be sad. It’s okay to feel worn out. It’s okay to be frustrated. It’s okay to feel unmotivated. It’s okay to take “me time”. It’s okay to self-care. It’s okay to relax. Your feelings are valid. It has been rough the past few months and it is […]

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Don’t let yourself be pushed into buying new boots

Brands rely on pressure for sales At the moment we are in a bit of a lull in terms of releases in the market. Knowing how brands are, especially the Big 3, this won’t last for long. When all of the big releases finally start coming again, brands will all big making a big push […]

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A Chance for Refinement

Brands can use this time to readjust and redesign The present issue worldwide has really thrown everything into a loop. The boot market is struggling and there are massive sales left and right at almost every retailer and even the big brands are pushing releases back. Given that most boots are developed on a two-year […]

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