A Quick Look At: Athleta O-Rei A002

A small brand with underrated boots In the middle of last year, Athleta Japan released their second version of their all-k leather football boots, the O-Rei A002. Following the quiet success of its predecessor, the O-Rei (the king in Portuguese, referring to Pele) A001, Athleta sought to make some slight changes to the formula that […]

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Predator versus Vapor

The battle recommences From the first Mercurial until arguably the end of the lifecycle of the Predator Powerswerve, the boot industry was engaged in a titanic battle between the two dominant boots on the market. For many people, the boot choices came down to Predator or Vapor. Sure, Nike made some excellent power boots, like […]

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Mizuno Monarcida Sala Indoor Review

A Solid performer When people think of Mizuno football boots and their indoor shoes, people tend to first think of the Morelia series. Inside of Japan however, the Monarcida is quite popular and well-known as a staple of the Mizuno brand as well. Just like the Morelia, almost every team seems to have at least […]

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Mizuno Morelia Indoor Review

Leather Luxury in an Indoor package Mizuno stands above many other brands when it comes to their football boots. They are well known for the quality, comfort and performance the come together in a tidy package. Less celebrated over the years is their indoor range, which has been impressively improving over time. With the Morelia […]

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Subversive Marketing

How Nike helps its product sell It is pretty safe to say that Nike has was one of, if not the best marketing departments in any industry. One only has to look at how successful the “Just Do It” campaign with Colin Kaepernick was to see evidence of this, since Nike’s market value rose by […]

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Mizuno Morelia 2 Japan Review

The Pinnacle of Leather Football Boots Mizuno’s Morelia silo has been around for a long time and is, in many ways, the solid foundation upon which the rest of their football line is built. Unlike some other brands though, Mizuno knows that over time that the foundation needs to be rebuilt in order to keep […]

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The disappearing of soft ground Boots

Shout out to Iain Harvey (@sixstud) on Instagram for the article suggestion! It used to be that the majority of boots on the market came almost exclusively in soft grounds. As you all know, these days many boots are firm ground and artificial ground. I’ve argued before that hard ground boots you be more widely […]

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Blog update #2

Hi all,Just wanted to give a heads up with what is going with the blog right now. I have finished reviewing the Mizuno Morelia Indoors, I just need to get photos done for them. Also, in the next week or so my review for the new Morelia II Japan will be dropping as well. I […]

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Predator can be a new start for adidas

Consistency and risk management is key As late as the start of the last decade, the adidas Copa Mundial was still one of the top selling boots in the world. Because of this fact, adidas was able to take a lot of risks with their football boot line without worrying (too much) about whether or […]

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Nike is over-reliant on knit

And it’s stifling innovation With the recent launch of the PhantomVSN 2 Nike seemed to have improved on what issues people had with the original. The boots become more slimmed down and the collar was lowered to make the boot look less ridiculous. The massive triangle part of the instep was stretched out, more grip […]

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