Opinion

You’re saving more than just money In an industry that seems to fulfill almost everyone’s dreams when it comes to new releases, remakes and the like, there is still the issue that a lot of boots are quite expensive when they release. I’ve talked about this point a lot and me as well as a […]

In force Over the past half a decade knit has come to absolutely dominate the boot market. It is because of this that the industry has been able to go to new places and create product that one never thought might have been possible in the past. However, it somewhat seems like something has been […]

The battle recommences From the first Mercurial until arguably the end of the lifecycle of the Predator Powerswerve, the boot industry was engaged in a titanic battle between the two dominant boots on the market. For many people, the boot choices came down to Predator or Vapor. Sure, Nike made some excellent power boots, like […]

Consistency and risk management is key As late as the start of the last decade, the adidas Copa Mundial was still one of the top selling boots in the world. Because of this fact, adidas was able to take a lot of risks with their football boot line without worrying (too much) about whether or […]

And it’s stifling innovation With the recent launch of the PhantomVSN 2 Nike seemed to have improved on what issues people had with the original. The boots become more slimmed down and the collar was lowered to make the boot look less ridiculous. The massive triangle part of the instep was stretched out, more grip […]

A desire for less branding Since the rise of social media and the internet, advertisements are seemingly everywhere. Even if you have an adblocker on your PC or phone, there’s no escaping them. Advertisers’ biggest goals are to get you to look at their ads and click on it. Profiles are drawn up through people’s […]

Brands should be more willing admit when changes are needed A “Running Change” is an update to a product that is already available for sale on the marketplace without changing the style or the SKU. It’s basically an update made to product over the lifecycle of that product. Sometimes this might include something like a […]