Opinion – Page 6 – Lockhart Boot Blog

A Return to Dominance for non-knit synthetic boots

In force Over the past half a decade knit has come to absolutely dominate the boot market. It is because of this that the industry has been able to go to new places and create product that one never thought might have been possible in the past. However, it somewhat seems like something has been […]

Predator versus Vapor

The battle recommences From the first Mercurial until arguably the end of the lifecycle of the Predator Powerswerve, the boot industry was engaged in a titanic battle between the two dominant boots on the market. For many people, the boot choices came down to Predator or Vapor. Sure, Nike made some excellent power boots, like […]

Predator can be a new start for adidas

Consistency and risk management is key As late as the start of the last decade, the adidas Copa Mundial was still one of the top selling boots in the world. Because of this fact, adidas was able to take a lot of risks with their football boot line without worrying (too much) about whether or […]

Nike is over-reliant on knit

And it’s stifling innovation With the recent launch of the PhantomVSN 2 Nike seemed to have improved on what issues people had with the original. The boots become more slimmed down and the collar was lowered to make the boot look less ridiculous. The massive triangle part of the instep was stretched out, more grip […]

Un-logoed Boots

A desire for less branding Since the rise of social media and the internet, advertisements are seemingly everywhere. Even if you have an adblocker on your PC or phone, there’s no escaping them. Advertisers’ biggest goals are to get you to look at their ads and click on it. Profiles are drawn up through people’s […]

Mizuno’s Morelia Masterplan

Mizuno should have a more coherent approach with the Morelia At the beginning of this month, Mizuno revealed the newly-updated Mizuno Morelia II Japan to co-inside with the beginning of the 35th Anniversary of the Morelia series. The new update made enough changes that one could call it the Morelia 3 but Mizuno decided against […]

Running Changes: An underused idea

Brands should be more willing admit when changes are needed A “Running Change” is an update to a product that is already available for sale on the marketplace without changing the style or the SKU. It’s basically an update made to product over the lifecycle of that product. Sometimes this might include something like a […]

LockhartBootBlog Boots of the Decade Part 2

The Top 5 of the Decade! This list does not include remakes or updates to boot that released before the decade began. So boots like the Wave Cup Legend and the Morelia don’t qualify for this list, same for the recent Mania remakes. If they did, the Wave Cup Legend and Morelia MiJ would be […]

LockhartBootBlog Boots of the Decade Part 1

This list does not include remakes or updates to boots that released before the decade began. So boots like the Wave Cup Legend and the Morelia don’t qualify for this list, same for the recent Mania remakes. If they did, the Wave Cup Legend and Morelia MiJ would be number 1 and 2, respectively. The […]

How brands should make changes Pt. 3

The final part of the 3 part series An Additional brand that stands out from the crowd in interesting ways is Concave. People have often had a love/hate reationship with Concave’s signature striking element but a general refinement of the years plus a switch to the newer AccuStrike Railing System on the newest model of […]