How Mizuno has created an audience for a new product About a week ago, Mizuno teased a new product that even I had no idea about. It seemed at first as if it was going to be a new boot launch or something. Imagine the surprise when Mizuno announced they were launching ZeroGlide grip laces […]
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Sponsors on boots may become a thing Puma blew a lot of minds yesterday with the release of the Ultra SL. A 90 gram boot that was made for the sole purpose of being the lightest boot ever as well as getting a one up over their Three-striped rivals. It’s also a boot that seems […]
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80 OVR, 90 POT Adidas has never truly dominated the speed boot market since the release of the original adiZero. Apart from the astonishing weight of the boot, the soleplate made the boot stand out among the crowd. In an attempt to replicate the success of that boot, adidas has gone back to the drawing […]
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Why mid-tier boots are poor value for money With the recent release of the X Ghosted series, and the earlier release of the Predator 20 series, adidas seems to have fixed a lot of issues with the mid-tier boot range. Nike seems to finally have a competitor at this level and there are now a […]
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The new X soleplate puts adi in a great spot Nike was the first company to bring carbon fibre to the mainstream football market with the release of the original Vapor SL and took it a step further with the release of the original Superfly. Although the tech was seen as groundbreaking and seem to […]
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A dying business or an untaken opportunity? Today’s article another guest piece, this time written by @elhoussain_tm. When it comes to choosing your next football boots in most European, American as well as some Asian countries, you find yourself with a wide variety of offerings from the big brands like adidas, Nike, Puma, Mizuno, and […]
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Inclusiveness is important Football (or soccer) has been around for years and its popularity only continues to grow. There are a lot of reasons for this, one of the things being the simplicity of the game. The game is normally seen as a great equalizer, because no matter who you are, if you put enough […]
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Neymar is now the protagonist Though there were rumours circulating for a few weeks that Neymar Jr. would soon drop from Nike and sign a deal with Puma, it was still quite a shock when it happened. Even more surprising, instead of immediately slipping in the recently-released Puma Ultra, Neymar instead laced up in the […]
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Affordable Made in Japan Quality When people think of made in Japan football boots they normally think of Mizuno, or if they don’t think about that they normally think that means that the boots are expensive. While in most cases this is true, even with brands like Yasuda as well, Adler takes a different approach. […]
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Some boots are better staying off dead One of the more popular things that brands have done in the past few years is for brands to remake or re-release a popular boot of theirs. Adidas has been one of the best brands when it comes to this, with the Three Stripes releasing the boots with […]
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Lockhart Boot Blog 