aglockhart

Increase sales while still making tons of colourways If you have read this blog or talked to me for any amount of time at all, you’ll know how often this blog brings up the fact there is too much product and too many colourways on the marketplace. Even though this is a bone that is […]

The Foundation of ASICS’ Success in Japan The DS Light series and its offshoots like the Acros and the X-Fly are one of the biggest reasons why Asics does so well in the Japanese market. From the outside, these two models, plus the Ultrezza AI, are the dominant models in the brand’s lineup. Although these […]

Mizuno looks to build on solid foundations The Runbird seems to be out to get me specifically right now since we now have their third major release in less than a month and a half. An exciting time for sure. The latest release is the newly updated Rebula Cup Japan, which takes inspiration from not […]

Every Boot brings something to the market In a video game group I’m in on Facebook not too long ago we had a thread talking about redeeming qualities in bad games or interesting features in games we disliked. It gave the idea for this article which will talk about good parts or ideas on boots […]

Apologies for the lateness on this. I once again teamed up with my good friends over at BOOTHYPE to write about forgotten boots that I still love. Make sure you check it out! Outside of that I am in the middle of testing the Morelia Neo 3 Japan and hopefully Japan will finally get the […]

Not something I thought I’d ever write For many years Nike has been the standard bearer for the boot industry when it comes to having unique product. Although I don’t always have positive things to say about the brand, they always have done a good job when it comes to offering unique experiences for each […]

The lack of consistency will hurt the brand Recently, New Balance dropped the Tekela V3. Supposedly an evolution of the Tekela series, it instead seemed to take more cues from the recent adidas Predators rather than the previous generations of the Tekela. While the Furon has taken inspiration from the Mercurial Vapor series, it still […]

A massive update for an important boot The first Morelia Neo was originally released in 2011 and changed expectations on what a speed boot could offer. There were subtle changes made to the boot in 2016 to warrant calling the boot the Neo 2 but it was largely more of the same excellent boot that […]

Today we have a longform article from BootWizardBootReviews. I am very pleased to have worked with him on this, though he deserves all of the credit for the hard work on writing this and the research for it. Find his YouTube Channel by clicking here and his Instagram by clicking here. I also highly recommend […]