The battle recommences From the first Mercurial until arguably the end of the lifecycle of the Predator Powerswerve, the boot industry was engaged in a titanic battle between the two dominant boots on the market. For many people, the boot choices came down to Predator or Vapor. Sure, Nike made some excellent power boots, like […]
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A Solid performer When people think of Mizuno football boots and their indoor shoes, people tend to first think of the Morelia series. Inside of Japan however, the Monarcida is quite popular and well-known as a staple of the Mizuno brand as well. Just like the Morelia, almost every team seems to have at least […]
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Leather Luxury in an Indoor package Mizuno stands above many other brands when it comes to their football boots. They are well known for the quality, comfort and performance the come together in a tidy package. Less celebrated over the years is their indoor range, which has been impressively improving over time. With the Morelia […]
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How Nike helps its product sell It is pretty safe to say that Nike has was one of, if not the best marketing departments in any industry. One only has to look at how successful the “Just Do It” campaign with Colin Kaepernick was to see evidence of this, since Nike’s market value rose by […]
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The Pinnacle of Leather Football Boots Mizuno’s Morelia silo has been around for a long time and is, in many ways, the solid foundation upon which the rest of their football line is built. Unlike some other brands though, Mizuno knows that over time that the foundation needs to be rebuilt in order to keep […]
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Shout out to Iain Harvey (@sixstud) on Instagram for the article suggestion! It used to be that the majority of boots on the market came almost exclusively in soft grounds. As you all know, these days many boots are firm ground and artificial ground. I’ve argued before that hard ground boots you be more widely […]
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Hi all,Just wanted to give a heads up with what is going with the blog right now. I have finished reviewing the Mizuno Morelia Indoors, I just need to get photos done for them. Also, in the next week or so my review for the new Morelia II Japan will be dropping as well. I […]
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Consistency and risk management is key As late as the start of the last decade, the adidas Copa Mundial was still one of the top selling boots in the world. Because of this fact, adidas was able to take a lot of risks with their football boot line without worrying (too much) about whether or […]
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And it’s stifling innovation With the recent launch of the PhantomVSN 2 Nike seemed to have improved on what issues people had with the original. The boots become more slimmed down and the collar was lowered to make the boot look less ridiculous. The massive triangle part of the instep was stretched out, more grip […]
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A desire for less branding Since the rise of social media and the internet, advertisements are seemingly everywhere. Even if you have an adblocker on your PC or phone, there’s no escaping them. Advertisers’ biggest goals are to get you to look at their ads and click on it. Profiles are drawn up through people’s […]
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Lockhart Boot Blog 