aglockhart

Why some brands succeed and others fail Part 1

There are several reasons The biggest brands in football spend a ton of time and money on market research and R&D (research and development) in order to be successful. They also constantly compare themselves to competitors to see how they measure up against them. A lot of hard work and effort goes into boots long […]

Running Changes: An underused idea

Brands should be more willing admit when changes are needed A “Running Change” is an update to a product that is already available for sale on the marketplace without changing the style or the SKU. It’s basically an update made to product over the lifecycle of that product. Sometimes this might include something like a […]

Mizuno Morelia 2 Japan is updated and released

Mizuno Updates its Legendary Boots This year marks the 35th anniversary of Mizuno’s Morelia series. Originally launched in 1985 with the idea of producing a boot that had a “barefoot, flexible and lightweight feeling”, the Morelia has gone through various changes over the years. Today’s launch of the updated Morelia II marks the fourth change […]

Asics DS Light Acros Review

Surprising in many ways The Acros was somewhat overshadowed by other Asics releases when it was launched. While Iniesta’s Ultrezza boots were (rightly) making waves, the Acros quietly went about becoming the most underrated boot of the year. Asics took what was great about about the DS Light X-Fly SLs, namely the soft synthetic and […]

LockhartBootBlog Boots of the Decade Part 2

The Top 5 of the Decade! This list does not include remakes or updates to boot that released before the decade began. So boots like the Wave Cup Legend and the Morelia don’t qualify for this list, same for the recent Mania remakes. If they did, the Wave Cup Legend and Morelia MiJ would be […]

LockhartBootBlog Boots of the Decade Part 1

This list does not include remakes or updates to boots that released before the decade began. So boots like the Wave Cup Legend and the Morelia don’t qualify for this list, same for the recent Mania remakes. If they did, the Wave Cup Legend and Morelia MiJ would be number 1 and 2, respectively. The […]

The LockhartBootBlog 2019 Boot Awards

The “Oh no bby, what is you doing?” Award Predator 19+ Mania ADV and Predator 19.1 Mania AdvReleased only the three days before the Mania remakes, these two limited edition Predators were not only expensive, but made little sense. They seemed to be made for a target audience that doesn’t exist and even now they […]

Dreams and Football Boots

A view into hopes and dreams Personal story time. My dream was to always become a professional footballer. Some years back I used to go to a lot of trials/tryouts all over the US and UK. By that time, I already had become a Boot Otaku and had a small collection going. So, when it […]

The case for sub-$90 Boots

A part of the market not talked about Somewhat piggy backing on the article I wrote a few days ago, a part of the market that seems to be widely ignored these days are the sub-$90 boots. There was a time when you could an excellent pair of boots for less than $90 and would […]

Boots are too expensive

And it needs to change Rising prices are expected as time goes on. Because of inflation prices naturally rise over the years. However, this doesn’t excuse for some of the rampant price-gouging that is going on in today’s marketplace. Prices are rising too quickly overall and wonder has to wonder at what point will brands […]