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Mizuno’s Morelia Masterplan

Mizuno should have a more coherent approach with the Morelia At the beginning of this month, Mizuno revealed the newly-updated Mizuno Morelia II Japan to co-inside with the beginning of the 35th Anniversary of the Morelia series. The new update made enough changes that one could call it the Morelia 3 but Mizuno decided against […]

We should be treated more like the pros

Give us the options at least Over the years we have repeatedly seen the lengths that brands go to in order to appease the players under contract with them. Messi, Van Persie, Honda and Sterling are all great examples of this. From Messi’s F30/F50 Hybrid during the days of the TUNiTs to the fact he […]

Why Pros use carbon fibre in their boots

It isn’t just for speedsters If you’ve ever looked at a boot collectors Insta who collects matchworn boots, you’ll have no doubt come across some player’s boots that have carbon fibre either as part of the midsole, attached to the insole or used as an insert. In the past, several brands such as Nike and […]

Why some brands succeed and others fail Part 2

There are several reasons Market Research Aside from the money and the talent factors, market research is one of the best tools brands have in their arsenal. A good market research team can help brands and designers determine: what the market will bear (product-wise and price-wise), what colours can make a splash, how much advertising […]

Why some brands succeed and others fail Part 1

There are several reasons The biggest brands in football spend a ton of time and money on market research and R&D (research and development) in order to be successful. They also constantly compare themselves to competitors to see how they measure up against them. A lot of hard work and effort goes into boots long […]

Running Changes: An underused idea

Brands should be more willing admit when changes are needed A “Running Change” is an update to a product that is already available for sale on the marketplace without changing the style or the SKU. It’s basically an update made to product over the lifecycle of that product. Sometimes this might include something like a […]

Mizuno Morelia 2 Japan is updated and released

Mizuno Updates its Legendary Boots This year marks the 35th anniversary of Mizuno’s Morelia series. Originally launched in 1985 with the idea of producing a boot that had a “barefoot, flexible and lightweight feeling”, the Morelia has gone through various changes over the years. Today’s launch of the updated Morelia II marks the fourth change […]

Asics DS Light Acros Review

Surprising in many ways The Acros was somewhat overshadowed by other Asics releases when it was launched. While Iniesta’s Ultrezza boots were (rightly) making waves, the Acros quietly went about becoming the most underrated boot of the year. Asics took what was great about about the DS Light X-Fly SLs, namely the soft synthetic and […]

LockhartBootBlog Boots of the Decade Part 2

The Top 5 of the Decade! This list does not include remakes or updates to boot that released before the decade began. So boots like the Wave Cup Legend and the Morelia don’t qualify for this list, same for the recent Mania remakes. If they did, the Wave Cup Legend and Morelia MiJ would be […]

LockhartBootBlog Boots of the Decade Part 1

This list does not include remakes or updates to boots that released before the decade began. So boots like the Wave Cup Legend and the Morelia don’t qualify for this list, same for the recent Mania remakes. If they did, the Wave Cup Legend and Morelia MiJ would be number 1 and 2, respectively. The […]