Opinion

The final part of the 3 part series An Additional brand that stands out from the crowd in interesting ways is Concave. People have often had a love/hate reationship with Concave’s signature striking element but a general refinement of the years plus a switch to the newer AccuStrike Railing System on the newest model of […]

Change for the better! Diadora is a brand that seems to not have an identity outside of being a classic Italian brand. Their tech has fallen flat over the past few years and while the relaunch of the Brasil several years back and the consistent offering of a Made in Italy model is something that […]

Ch-ch-ch-changes! A lot the articles mentioned is this blog have focused attention on the constant releases by brands and how’s it’s a big issue. So far, I haven’t really mentioned much in the way of solutions, outside of suggesting which lines should be killed and that less colourways should be released. Today I would like […]

How we become ads for Companies This article was inspired a lot by H. Bomberguy’s Video – Woke Brands which can be found here: https://www.youtube.com/watch?v=06yy88tLWlg Warning: NSFW Language In recent years it has become more difficult for brands to reach customers through advertising. Many people these days don’t watch as much TV as previous generations […]

Useful or useless For the longest time, one of the deciding factors when it came to buying a boot was the weight. This became even more prevalent from the 2000s to the early 2010s. I cannot even count the amount of times in my previous job that I would have a customer refuse to try […]

The FOMO is real With so many releases and new boots these days, a lot of people are beginning to feel FOMO more often. FOMO or the Fear Of Missing Out, is the phenomenon when you see something that you want or want to be are a part of but are not. Increasingly, this term […]

Looking back while moving forward In recent years we’ve seen a rise in the amount of small online stores popping up that sell a lot of classic football boots. With this, as well as the popularity of boot collectors on Instagram, there’s been increasing interest with boots from the past 20-odd years. For many of […]

Hype is good…and bad The modern football boot market seems to be centered around hype these days. If you go onto to Instagram and follow a few boot influencers, you will be inundated with pictures and ads for the latest release. Much of the time, these spaces are dominated by the big three and as […]

Mizuno takes the axe to custom orders Mizuno’s Easy Order System for the Morelia II has always been the pinnacle of getting a Morelia. The ability to not only have your name on your boots but to also get a cross-stitch pattern or a short tongue or even your favourite number put on the heel […]

It isn’t always go big or go home Note: This article will be focusing on some of the more artisan, handcrafted boot brands. So, under this definition brands like Mizuno, Asics, Concave and the like are considered “medium-sized” brands. The same goes for Pantofola D’Oro, who are well-known enough to be considered a medium-sized brand […]