Ch-ch-ch-changes! A lot the articles mentioned is this blog have focused attention on the constant releases by brands and how’s it’s a big issue. So far, I haven’t really mentioned much in the way of solutions, outside of suggesting which lines should be killed and that less colourways should be released. Today I would like […]
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A new challenger approaches It was surprising to see that TruSox announced they were going to enter the football boot market. Primarily known through their sponsorships with players like Luis Suarez and Gareth Bale, it was a pretty bold step for them to make this decision. It also one that I applaud. Whenever a new […]
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You knew this was coming When the Predator Powerswerve was released in December of 2007, it marked an evolution from the previous model, the Predator absolute. It was slightly lighter, and the power spine had changed into a PowerPulse chamber which had tungsten powder in the inside, that shifted with your foot. Admittedly, it does […]
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There’s nothing like it One of the most enjoyable things about football collecting is getting a new pair of boots. There is nothing like opening a box of a new pair of boots when you’re about to buy them at a store or opening up the package after it arrives. There’s this moment when one […]
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Some Notes Yesterday, my team finished its season, we went undefeated and are getting promoted. So, there is lot to look forward to next season. But for the time being, winter is approaching, In the coming weeks the area where I live will likely see its first snow. We get so much snow that all […]
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Brands are not your friends Brands are not your friends. Brands are not your friends. Brands are not your friends. Brands are not your friends. Brands are not your friends. Brands are not your friends. Brands are not your friends. Brands are not your friends. Brands are not your friends. Brands are not your friends. […]
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How we become ads for Companies This article was inspired a lot by H. Bomberguy’s Video – Woke Brands which can be found here: https://www.youtube.com/watch?v=06yy88tLWlg Warning: NSFW Language In recent years it has become more difficult for brands to reach customers through advertising. Many people these days don’t watch as much TV as previous generations […]
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Useful or useless For the longest time, one of the deciding factors when it came to buying a boot was the weight. This became even more prevalent from the 2000s to the early 2010s. I cannot even count the amount of times in my previous job that I would have a customer refuse to try […]
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More than you think it is Concave have one of the most well-known pieces of tech in the boot otaku community. Their Concave element that’s on every boot they have released has split opinion for as long as the company has been around. Almost as well known is the fact that many influencers, youtubers and […]
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The FOMO is real With so many releases and new boots these days, a lot of people are beginning to feel FOMO more often. FOMO or the Fear Of Missing Out, is the phenomenon when you see something that you want or want to be are a part of but are not. Increasingly, this term […]
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Lockhart Boot Blog 